Privacy Policy
1. Introduction
California Pulse (“CP”, “we”, “us”, “our”) respects the privacy of its customers, business partners, and online visitors, and is committed to protecting your privacy and using the information you share with us responsibly.
This Privacy Policy (“Policy”) covers both our online and offline data collection activities and describes how we collect, use, and share your personal information. Where applicable, this Policy also describes your choices and rights regarding the use, access, and correction or deletion of your personal information. Please note that this Policy does not apply to California Pulse employees or applicants for employment.
IMPORTANT: BY SUBMITTING INFORMATION TO US AND/OR USING OUR WEBSITES, YOU CONSENT TO THE COLLECTION, USE, AND SHARING OF YOUR PERSONAL INFORMATION IN THE MANNER AND FOR THE PURPOSES DESCRIBED IN THIS POLICY. WHERE REQUIRED BY LAW, YOU WILL BE ASKED TO PROVIDE CLEAR AND UNEQUIVOCAL AFFIRMATIVE CONSENT.
All websites owned and operated by California Pulse are subject to this Policy, including: www.californiapulse.com (the “Website”).
Please note: This Policy does not apply to, and California Pulse is not responsible for, any third-party websites accessible via links from our Website. If you follow a link to any third-party website, please review that site’s privacy policy before submitting any personal information.
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2. Definition of Personal Information
Personal information is information that can identify you, directly or indirectly, alone or combined with other information. This includes, but is not limited to, your name, address, phone number, email address, country of residence, and IP address.
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3. What Information We Collect and How We Use It
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3.1 Information We Collect Directly From You
We collect personal information when you explicitly provide it to us, including:
· Information you provide through our Website, such as when you purchase a product, sign up for newsletters, request quotes, or contact us.
· Information you provide when contacting our Customer Service team.
· Information provided when you place an order for California Pulse products, directly or through a distributor.
· Information you provide when visiting our facilities or when we visit your facility at your invitation.
· Information you provide to us at trade shows, conferences, or other events.
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3.2 Information We Collect About You Indirectly or Through Third Parties
We may also collect information from third-party sources, including:
· Information from tradeshow badge scans or mobile apps.
· Content you post on our social media channels such as LinkedIn, Facebook, Twitter, YouTube, and Instagram.
· Information provided through distributors, account programs, or paint suppliers related to your purchases.
· Information from third-party digital publications or directories in which we participate, with your permission.
· Publicly available sources.
Collected information may include your name, contact details, credit card information, order details, and other information necessary to fulfill requests, provide products/services, invoice and collect payment, or contact you.
If you create an account on our Website and save your credit card, California Pulse retains only the last four digits; our payment processor securely handles your full card details.
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3.3 Email Marketing
We may send you marketing emails including newsletters, product info, advertisements, and surveys. We may track your interaction with these emails to improve our communications. You may unsubscribe anytime via the link in our emails.
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3.4 Information Collected Automatically
We use cookies and similar technologies to analyze Website usage, personalize your experience, and improve our services. For example, we track pages visited and time spent on our site.
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3.5 Other Uses of Information
Beyond the above, we may use your information to:
· Operate, evaluate, and improve our business and Website.
· Protect the security and integrity of our Website.
· Comply with legal obligations and defend legal rights.
· Investigate fraud or unlawful activity.
· Protect rights, safety, and property of California Pulse, customers, and others.
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4. Tracking Data and Cookies
Our Website uses cookies, which are small text files stored on your device, to enhance functionality and collect analytics. You can control cookies through your browser settings, but disabling them may affect Website performance.
We use third-party cookies including but not limited to:
· Google Analytics: For Website usage analysis (cookies do not identify individuals).
· Facebook Pixel: To measure advertising effectiveness.
· LinkedIn Insight Tag: To analyze campaign performance on LinkedIn.
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5. How We Share Your Personal Information
We share your information only as necessary with:
· Affiliates: Our affiliated companies.
· Service Providers: Third parties that help operate our business, such as payment processors, website hosting, and customer service providers. These parties are contractually obligated to keep your information confidential.
· Legal and Compliance Entities: When required by law or to protect our rights and safety.
· Transaction Participants: In connection with business sales or transfers.
· Other Third Parties: With your consent or as disclosed at collection.
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6. Privacy of Children
Our Website is not directed to children under 18. We do not knowingly collect personal information from minors. If discovered, such information will be deleted.
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7. Security
We store your information on secure servers located in the United States and employ industry-standard safeguards. However, no security system is impenetrable. If you suspect a breach, please contact us immediately.
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8. How Long We Store Data
We retain your personal information only as long as necessary to fulfill purposes outlined in this Policy, comply with legal obligations, resolve disputes, and enforce agreements.
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9. Your Rights
Depending on your location, you may have rights related to your personal data including access, correction, deletion, and objection to processing. Additional notices for residents of California, Nevada, Canada, the EU, Brazil, and Mexico are provided as applicable.
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10. Legal Basis for Processing (EU and Brazil Only)
Where applicable, we process your data based on legitimate interests, contract performance, legal obligations, or your consent.
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11. Changes to This Policy
We may update this Policy from time to time. Changes will be posted on our Website with the date of the latest revision and may be communicated via email.
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12. How to Contact Us
For questions or concerns about this Policy, please contact us at:
Email: Operations@californiapulse.com
Mailing Address:
California Pulse
Attn: Marketing
13845 Pioneer Rd, STE 7
Apple Valley, CA 92307